Case Studies.

Featured Case Studies.

Orchestra performing on stage with conductor, in front of audience in concert hall.

Embedded Creative Leadership

Kansas City Symphony

Embedded within the Symphony’s marketing team, helping steady the creative direction across seasons — bringing clarity to campaigns, digital work, and the systems behind them.

KC Symphony Case Study

A black Labrador retriever holding a stick in its mouth in an autumn forest background.

Clarifying Expertise

Lumen Leadership Strategies

Worked closely with a founder-led consulting practice to refine its identity and translate complex leadership ideas into a clear, confident website and trade show presence.

Lumen Case Study

Growth Leadership

Medi-Flex / Enturia

A sixteen-year partnership guiding brand, packaging, and product launches in healthcare — including Chloraprep, now widely used in hospitals to prevent infection.

Medi-Flex Case Study

Focusing on baseball tradition

Kansas City Royal’s Brand Campaign

A multi-channel campaign that tapped into the thrill of being a fan. Fun, charming and inspirational, we didn’t just create ads, we created a club — and asked everyone to join in.

KC Royals Case Study

Public Trust + Civic Clarity

Kansas City Public Schools Bond

A bond campaign website designed to make complex public information easier to understand — clear, straightforward, and built to support community trust.

KCPS Case Study

Cover of a DVD titled "Rare Visions & Roadside Revelations" featuring three men sitting on a large pumpkin sculpture, a roadside attraction with wooden structures, and a rabbit with antlers in the foreground.

Multi-Channel Storytelling

Rare Visions and Roadside Revelations

A documentary series that lived across television, books, DVDs, + web — shaped into a cohesive visual world that felt connected wherever it showed up.

Rare Visions Case Study

Design Portfolio.

Selected design projects spanning apps, books, branding, and web — grounded in craft and built to last.

Ios App design

A smartphone screen displaying location details for PO' MONKEY'S in Merigold, Mississippi, with various signs and posters visible in the background of the location.

Simple Web design

Landscape with a dirt road leading into a flat, open countryside under a clear sky. Overlay text reads "designer & explorer" by Kelly Ludwig, with a crown icon above.

Book Design

Book cover titled 'Bold Improvisation: Searching for African American Quilts, The Heffley Collection' by Scott Heffley, featuring an abstract design of warm-toned quilt-like patterns on the left side and black background with orange text on the right.

Logo Design