Key highlights

• Experience-led creative direction for a mobile app journey

• Focus on real-world use, speed, and clarity

• Subtle motion and micro-interactions used to reinforce utility

The challenge

Pilot serves people who are in motion—often tired, distracted, and short on time. The mobile app needed to support that reality, helping users plan stops, find what they needed quickly, and move on without friction.

The challenge wasn’t just designing screens, but shaping an end-to-end journey that worked before arrival, on-site, and back on the road—without demanding extra attention from the user.

My role

• Helped shape experience strategy for the mobile app journey

• Worked across teams to align user needs, business goals, and design decisions

• Contributed to defining flows, priorities, and moments that mattered most

How it came together

The work started with mapping the journey, then designing the experience around real behavior rather than assumptions. Key moments—planning a stop, navigating the location, refueling, ordering food, and continuing the trip—were prioritized for speed and clarity.

Subtle motion was used to support understanding and add a sense of responsiveness. Simple animations and micro-interactions helped information feel active and intuitive—gauges moved, progress filled in, and key details revealed themselves at the right moment. These touches weren’t decorative; they reinforced status, direction, and completion in a way that felt natural and helpful.

By focusing on clarity, pacing, and usefulness, the app supported drivers without asking them to slow down or think harder than they needed to. The result was an experience that felt grounded in real travel conditions and integrated seamlessly into the broader Pilot ecosystem.